(1) At present, the labels on the market (especially the film labels) mostly use screen printing and flexographic printing, which not only has complicated processing technology, longer cycle, and poor timeliness.

(2) In terms of product design, the selection of design schemes must go through repeated proofing and modification, which is not only troublesome, but also costly.

(3) The traditional printing method should realize variable data printing and digital coding. The printing of anti-counterfeiting marks such as barcodes, etc., needs to be printed twice or even three times, which is more cumbersome than digital printing.

(4) It is not possible to handle short-run jobs with less than 2000 copies, such as the labels or packaging of some promotional items or test-sale items, making printing companies not only unprofitable but also at a loss when undertaking these businesses.

(5) Customers have higher and higher requirements for printing quality, but the print volume is getting smaller and smaller, making the market competitiveness of traditional label printing continue to decline.